A product launch is a fantastic strategy that digital marketers can use to ensure that they truly maximize the sales potential of their digital products. For example, if you’ve spent time or money creating an ebook, an online course, or a piece of software, you need to ensure that it makes a maximum impact when it goes live.
Suppose you quietly release your product by adding a download link to your website. In that case, you’re going to miss out on thousands of sales – not to mention the opportunity to work with affiliates, build authority and strengthen your brand.
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